Isikhwama sokupakisha kulula ukusiphatha futhi singasetshenziswa ukuphatha izinto. Izinto ezihlukahlukene zokukhiqiza, njengephepha le-kraft, amakhadibhodi amhlophe, izindwangu ezingezona ezilukiwe, njll. Ingabe uyawazi ukuhlelwa okuqondile kwesikhwama?
1. Izikhwama zokukhangisa
Izikhwama zokupakisha zokuphromotha ziklanywe ngendawo yokupakisha ukukhuthaza nokuthuthukisa imikhiqizo yazo. Lolu hlobo lokupakisha lunemibala ecebile, futhi umbhalo namaphethini adonsa amehlo futhi afane nedizayini kunezikhwama ezijwayelekile, ngaleyo ndlela ahehe ukunaka kwabathengi futhi akhuthaze ukuthengiswa koMkhiqizo.
Emibukisweni, uvame ukubona lolu hlobo lokupakisha. Igama lenkampani, ilogo yenkampani, imikhiqizo eyinhloko noma ifilosofi yebhizinisi lenkampani iphrintiwe emaphaketheni, ekhuthaza ngokungabonakali isithombe senkampani nesithombe somkhiqizo, esilingana ne-propaganda yeselula, enezinhlobonhlobo zokugeleza, ayikwazi ukuhlangabezana nezidingo kuphela. yokulayisha, kodwa futhi inomphumela omuhle wokukhangisa, ngakho iyindlela edumile yokukhangisa yabakhiqizi kanye nemisebenzi yezomnotho neyohwebo. Ukuklama okuyingqayizivele kwalolu hlobo lwesikhwama sokupakisha, lapho kwenziwa kahle kakhulu, kuba ngcono umphumela wokukhangisa.
2. Izikhwama zokuthenga
Lolu hlobo lwesikhwama sokupakisha luvame kakhulu, lwenzelwe izitolo ezinkulu, izitolo ezinkulu nezinye izindawo, ukuletha lula kubathengi ukuphatha izimpahla ezithengwayo. Lolu hlobo lwesikhwama sokupakisha lwenziwa kakhulu ngezinto zepulasitiki. Uma kuqhathaniswa nezinye izikhwama, ukwakheka kwayo nezinto ezibonakalayo kuqinile futhi zingabamba izinto eziningi, futhi izindleko ziphansi. Ezinye izikhwama zokuthenga zizophrinta imininingwane yomkhiqizo noma yenkampani, engadlala indima ekuphromothweni nasemphakathini.
3. Izikhwama zokufaka izipho
Izikhwama zokupakisha izipho ziklanywe ngendlela encomekayo, njengendima yamabhokisi e-boutique, angandisa ngokujwayelekile inani lezipho. Ngokuvamile kunezinhlobo ezintathu zezinto zokwakha: ipulasitiki, iphepha, nendwangu, futhi ububanzi bokusebenza nabo bubanzi kakhulu. Isikhwama esihle sokupakisha isipho singasetha kangcono izipho zakho. Ngezindlela zokuphila ezihlala zishintsha, abathengi banezidingo eziphakeme neziphakeme zezikhwama zokupakisha izipho, futhi izikhwama zokufaka izipho ezinjalo ziya ngokuya ziduma.
Izikhwama zokupakisha zihlukaniswa ngokwezinto zazo
Embonini yokunyathelisa, izinto zezikhwama zokupakisha ngokuvamile ziyiphepha eliboshwe, iphepha elimhlophe, iphepha le-kraft, namakhadibhodi amhlophe. Phakathi kwazo, iphepha elihlanganisiwe lithandwa kakhulu ngenxa yokukhanya kwalo okuphezulu nokucwebezela, ukuphrinta okuhle, nemiphumela emihle yokukhangisa ngemva kokuphrinta. Ngokuvamile, ngemva kokumboza ubuso bephepha eliboshwe ngefilimu ekhanyayo noma ifilimu ye-matte, ayinayo kuphela imisebenzi yokumelana nomswakama nokuqina, kodwa futhi ibukeka ihlanjululwe kakhulu.
Isikhathi sokuthumela: Nov-20-2020